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Insights
What’s the future of the membership card?
Our specialist membership director Garry Ford on the future of membership cards. Last year, in February, I asked what the future held for membership cards. At the time of writing,...
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Insights
Using data segmentation to boost a university’s donor engagement
When it comes to engaging with potential donors, universities certainly have an advantage over charities. They hold a large amount of information about their donors including when they graduated, what...
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Insights
Sustainable graphic design: how to reduce the environmental impacts of your designs
Are you trying to make sure you're doing everything you can to achieve sustainable graphic design? Whether producing a design which will be displayed electronically or printed, your decisions as...
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Insights
Achieving best value in your member communications
Best value member communications: learn how to achieve them in our complete guide. How can you achieve best value member communications? We’re here to help! The Department of Finance defines...
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Insights
Complete guide to hybrid mail
What is hybrid mail? Traditional hybrid mail is a simple tool that allows you to outsource your printing needs to another facility. A print driver is installed on your PC...
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Insights
Delivering member value at a distance: maintaining member engagement and loyalty.
Maintain the physical in your member communications and make it personal. Member value is still possible, even with social distancing in place. “With recessionary winds in the air it is...
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