Insights - Latcham

Let's get thinking

Explore our thinking, views and tips which come from decades of experience and keeping up to date with what’s happening in your world and ours. Get inspired to unlock possibilities for your communications, creating new advantages for your business or organisation.

Our perspectives
5th May 2021

What’s the future of the membership card?

Our specialist membership director Garry Ford on the future of membership cards. Last year, in February, I asked what the future held for membership cards. At the time of writing,...

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19th November 2020

Using data segmentation to boost a university’s donor engagement

When it comes to engaging with potential donors, universities certainly have an advantage over charities. They hold a large amount of information about their donors including when they graduated, what...

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18th August 2020

Sustainable graphic design: how to reduce the environmental impacts of your designs

Are you trying to make sure you're doing everything you can to achieve sustainable graphic design? Whether producing a design which will be displayed electronically or printed, your decisions as...

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16th June 2020

Achieving best value in your member communications

Best value member communications: learn how to achieve them in our complete guide. How can you achieve best value member communications? We’re here to help! The Department of Finance defines...

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16th June 2020

Complete guide to hybrid mail

What is hybrid mail? Traditional hybrid mail is a simple tool that allows you to outsource your printing needs to another facility. A print driver is installed on your PC...

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12th June 2020

Delivering member value at a distance: maintaining member engagement and loyalty.

Maintain the physical in your member communications and make it personal. Member value is still possible, even with social distancing in place. “With recessionary winds in the air it is...

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