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Unite the Union (Unite) is Britain’s biggest union, dedicated to serving the best interests of its members by aiming to improve their standard of living and quality of their lives through effective relationships with employers and Government. It has an industrial base, and represents members on a range of issues related to the workplace and outside it.
Using sophisticated membership card technology, Latcham was able to personalise and match Unite members’ cards to personalised letters, using OCR and camera matching techniques, providing 100% matching integrity.
To further increase and measure engagement and response to the campaign, Latcham worked with Unite to enhance the existing membership pack, incorporating a trackable QR code within the pack, both on the printed items and on the plastic membership cards contained in the pack.
The QR code was used to identify visits to the Unite website, which were analysed using Google analytics.
Latcham managed the in-house production of all the printed items, which included laser printing, card personalisation, matching and enclosing. Weekly management reports were provided which tracked the number of scans, the mobile device and operating software used to scan the QR code, as well as member location by country and the levels of weekly, and total engagement for the campaign duration.
Significant benefits and member insights were provided to the client, as an evaluation of new engagement methods; over 4,500 members engaged with the QR code to go to the client’s website over a three month period.
We always thoroughly enjoy working with the team at Latcham. They are highly professional, trustworthy and their client care is excellent, far better than any other mail house I have worked with.
Latcham has made working on a complex mailing, simple and enjoyable. Excellent client care and support...we’re very happy with the end results and would highly recommend them!
I am really impressed with their attention to detail, swift turnaround times and flexibility.
Latcham built a system that automates our requests for CPD records, sends reminders to those that haven’t submitted a record and collects records so that reviewers can see them all in one place.
Latcham’s purpose-built factory provided me with the confidence they can deliver my documents on time and to the correct specifications.
We have maintained a longstanding relationship with Latcham as they have proved consistently reliable in supporting our critical communications.
They are happy to answer questions at any stage, give expert advice and they always go above and beyond with their customers.
We were looking for a company that would enable us to dramatically improve the way in which we produce and print critical portfolio communications and since 2015, the Latcham team has enabled us to achieve this.
Latcham have been amazing since day one. Great communication... and all technical issues and initial set up [of hybrid mail] were resolved very quickly (even getting a call back from Jack the tech guy on a Sunday afternoon!).
Latcham’s ability to mobilise quickly in response to tight deadlines is both impressive and reassuring.
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