Intelligent fulfilment solutions

Royal College of Midwives

Latcham were tasked with helping the Royal College of Midwives to fully outsource the complete membership renewal process, to enhance user experience of membership and to increase the longevity of membership cards.

Membership

How we helped Royal College of Midwives

Postal optimisation
Data processing
Secure print

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The Royal College of Midwives (RCM) is the voice of midwifery: the UK’s only professional organisation and trade union led by midwives, for midwives.

Headquartered in London, RCM provides services to members across the UK, via 200 branches.

Six segments of data variance was supplied in bulk by RCM and processed by Latcham in a highly secure and protected environment, and in accordance with the required specifications to minimise postal costs.

All artwork was set and developed by Latcham. Each membership renewal pack included a pre-printed A4 letter, a member card, an A6, 6 page leaflet, a subscription direct debit and data record leaflets - all enclosed into a litho overprinted branded envelope,

Latcham managed the set up and data processing, and undertook all printing, cutting, folding, enclosing and matching of all personalised elements of the membership renewal pack. The final process included sorting and postal administration.

Business benefits

We created a more vibrant design and produced a full PVC longer lasting membership card, using a cost effective production process. The renewal packs were more convenient, both in terms of size and the information contained.

In total, 34,000 individually addressed membership renewal packs were successfully created and delivered to each member. The result was an increased membership renewal compared to previous years.

Services used

Postal optimisation

Sending out your post in a timely and cost-effective manner is important when it comes to marketing. At Latcham, we sort out all of the logistics surrounding administration and which ...

Data processing

Our specialist data services team will work closely with you to ensure your data is secure, cleansed, managed and compliant with industry best practice, including GDPR and PECR.

Secure printing services

We pride ourselves on being the leading print and fulfilment specialists in the UK, meaning that you can be assured that all sensitive documents will be handled safely and securely.

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