May 2020 - Latcham

Delivering member value at a distance to optimise retention

Learn how to drive member retention by maintaining the physical in your member communications.

Member value is still possible, even with social distancing in place. Make it personal, and you will see the benefits of increased member retention.

Member value has never been more critical. With recessionary winds in the air, maintaining, demonstrating and delivering value to your members is key for member retention. Your member organisation could have seen many of the offerings you would usually have for your members no longer be possible with social distancing. With this in mind, how can member organisations continue to deliver member value?

In our webinar with MemberWise, we cover a range of topics that can help your membership organisation to continue delivering value during social distancing, such as:

● Defining member value, and how to demonstrate it
● Moving beyond member satisfaction and exceeding expectations to gain member advocacy and loyalty
● Using a blended approach in your member communications and personalisation to drive member value
● Moving through the current crisis with an eye to the future.

We discuss the main issues an challenges facing the membership sector currently in ensuring that member value can continue to be delivered throughout social distancing, and pass on practical tips to ensure your member organisation can continue to thrive and grow.

The webinar is available to watch in its entirety below.

Stronger together – Latcham and Accent

Latcham acquire Accent, an on-demand digital print and creative solutions company, as a key part of expanding the services offered to our customers.

Accent’s offices are based within our digital print facility in South Bristol, and Latcham and Accent have enjoyed a strong relationship for years. As our brands offer complementary services, it only seemed natural to take our relationship to the next level. We’re happy to announce that our on-boarding of Accent is now complete. Accent’s systems have been fully integrated into our own, and our branding is now visible on Accent’s website and properties.

Bringing Accent under the Latcham umbrella has enabled us to deepen both our digital and print presence. In particular, this partnership brings added capacity and agility to handle the requirements of small and medium-sized organisations due to Accent’s speciality in on-demand creative design and printing.

Accent specialises in providing these on-demand print solutions with a fast turnaround. For print, Accent can often deliver to businesses in their brand-new electric van within the same day. As well as printing, Accent brings an impressive suite of other skills, particularly creative design, marketing tools and print management.

Latcham managing director Mike Hughes said: “Latcham is delighted to acquire Accent to our high performing team and portfolio of solutions. Latcham has enormous opportunity ahead of us, and our employees have been at the heart of our success, so we were excited to add the talent and experience of the Accent team. So far, the convergence of digital printing and personalisation technology has allowed Accent and Latcham to share some of the benefits of investments in high-quality digital printing technology, such as the Canon C850, Canon i300 and Ricoh IP5000.”

Juergen May, Head of On-Demand Print Solutions commented “becoming part of Latcham has enabled us to bring in new technologies, helping to ensure our customers have access to an increased range of services. And importantly, Latcham also has the same values as Accent, which place both employees and customers front and centre of all that we do, making this a great cultural fit too.”

The shared vision of Latcham and Accent to drive innovation underlines their strong commitment to the print sector and recognises the pivotal role that personalised and digital communication increasingly plays in achieving customer and client engagement. Both companies will draw on their combined decades of experience, to continue to push the boundaries and tailor unique solutions to deliver to the market.