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Insights
Using data segmentation to boost a university’s donor engagement
When it comes to engaging with potential donors, universities certainly have an advantage over charities. They hold a large amount of information about their donors including when they graduated, what...
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Insights
Sustainable graphic design: how to reduce the environmental impacts of your designs
Do you consider the environmental impact of your graphic designs? Whether producing a design which will be displayed electronically or printed, your decisions as a graphic designer can impact the...
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Insights
Achieving best value in your member communications
Achieving best value with your member communications: our complete guide. How can you achieve best value with your member communications? We’re here to help! The Department of Finance defines best...
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Insights
Complete guide to hybrid mail
What is hybrid mail? Traditional hybrid mail is a simple tool that allows you to outsource your printing needs to another facility. A print driver is installed on your PC...
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Insights
Delivering member value at a distance: maintaining member engagement and loyalty during and post Covid-19.
Maintain the physical in your member communications and make it personal. Member value is still possible, even with social distancing in place. “With recessionary winds in the air it is...
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Insights
The key to unlocking better member engagement
Attracting potential new members, retaining existing ones and engaging with individuals, at whatever stage they find themselves within the membership lifecycle, is a perennial issue for membership organisations. All membership...
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